We love helping our clients solve their unique and often complex challenges. Explore real-world stories about the positive effect our work has on our clients’ businesses.
A Rebrand With A Positive Focus
For nearly 100 years, this trusted health care organization had been providing vital services and education for women in the U.S.—and around the world. But as the healthcare landscape and their audience demographics started to shift more quickly, they needed to find a new way communicate the important work they were doing.
We conducted consumer research that revealed a much more positive image for the organization than the public image created by news channels led us to believe. We found opportunities for them to raise awareness about the breadth of the services they provide, as well as spread the news of their global impact on women’s health. Using our findings, the organization’s agency created an award-winning marketing and advertising campaign that put the spotlight on the company’s comprehensive set of services for diverse communities, their compassionate approach, and their trusted leadership.
Using our findings, the organization created an award-winning marketing and advertising campaign.
Defining The Right Path To Smart Investing
Understanding the path to purchase is important for any business, but for financial companies selling complex and highly personal services, it’s absolutely crucial. Our client, an international financial services firm, knew referrals and recommendations played an important role in attracting and converting prospects, but they wanted to dig deeper and find out what more they could do to reach them at all points along the path.
Through multiple phases of research that focused on the interplay between the customers’ emotional triggers and their behaviors, we were able to map the exact steps in their decision-making process. We then created an action plan of ways the client could engage with their customers on a more personal and emotional level at every stage. Our study was one of the largest the company had ever undertaken and its impact was tremendous, driving a multitude of successful initiatives including a website redesign and revamped sales and marketing programs.
Our study drove a multitude of successful initiatives, including a website redesign and revamped marketing program.
A Fashion Company Gets On Trend
The explosion of online shopping sites and fashion-savvy bloggers has been a boon for women looking to update their look, but it’s made it harder for clothing brands to compete for their attention. A major international apparel company came to Koski to help them figure out how they could measure the impact of their marketing programs so they could make the changes needed to more successfully reach the women they knew were out there waiting to become fans.
We took a decidedly on-trend view of marketing measurement for this client, designing and executing a quarterly program to measure women’s attitudes and their emotional engagement with the brand, what behaviors were exhibited based on their marketing efforts, and how much influence their efforts in social media were having on their brand engagement levels.
The custom dashboard we created gave the client direct, real-time access to the ongoing research, allowing them to shift spend quickly between channels and to take advantage of fashion trends, like the growing athleisure market or seasonal shopping opportunities like holiday, prom, and bridal.
The research-based dashboard allows the client to shift spend quickly among channels to maximize results.
Generating Positivity In A Politically Charged Atmosphere
In the politically sensitive energy and utilities market, reputations hang in the balance every day. So when a polarized political climate threatened the reputation of a major energy company, they came to Koski.
We designed and executed a weekly tracking study among their key stakeholders—residential and business customers—to measure perceptions in real time and with a 360° view: awareness and familiarity, overall reputation evaluation, ratings on specific corporate attributes, and things like whether recall of ads or stories changed opinions about the company.
The company used our dynamic research results to make informed, strategic decisions about how best to communicate with their audience, putting them in a proactive, rather than reactive, mode and giving them the power to manage their reputation.
Our real-time research results empower this company to make strategic and proactive communications decisions.
Solidifying A Sterling Reputation Among Affluent Investors
To make sure its reputation was established as the investment firm most ready to serve independent advisors, we worked with this major financial institution to create a semi-annual study of independent registered investment advisors (RIAs).
Now in its 10th consecutive year, this groundbreaking study surveys more than 1,000 RIAs and offers paradigm-shifting insights on how they need to approach and attract this audience. The studies consistently get top billing at the industry’s most prestigious conferences, and it’s become the undisputed go-to source for reporters and influencers, generating mass-market and industry-specific coverage with each release: CNBC, Bloomberg, Investor’s Business Daily, and many more.
Our research has been the undisputed go-to source for business reporters and influencers for 10 years running.
Revolutionizing How People Pay In The Digital Economy
At this point, most people are comfortable making online purchases with established e-commerce sites. But a major payments company wanted to learn how people felt about paying back, lending to or borrowing from friends and family online.
Koski created a robust global study of more than 4,000 people to explore their behaviors and attitudes toward money and the different payment options they prefer when doing peer-to-peer transactions.
The company not only got deep insights into what motivates people in the digital and mobile payments space, the study generated significant coverage in major media outlets such as U.S. News & World Report, PC Magazine, Tech Times, and more.
This study generated significant coverage in major media outlets: U.S. News & World Report, PC Magazine, Tech Times and more.
Boost Your Engagement IQ
Koski would love to help you connect with your customers in a ways that sticks.
Join the Conversation!
Subscribe to the Koski Research Report