Fresh insights on the Future of Money and brand engagement.
Thoughtful intelligence on what makes brands thrive.
Research that’s making headlines.
Koski Engagement IQ
The most successful brands are the most engaging ones. We created the Koski Research Engagement IQ to help financial brands and their communicators deepen engagement with the publicand their key audiences and drive business results. Our proprietary measurement system goes beyond brand tracking or traditional reputation measurement. The engagement IQ is based on contemporary behavioral and emotional measures of engagement, including how likeable you are, the human aspect of your leadership as measured by whether people want to have lunch with your CEO, whether people want to post about your brand, and whether people want to read about you. Our studies show that high engagement means high likelihood to recommend and high likelihood to consider opening an account or doing business with a company.
Our key differentiator that brings you value beyond traditional tracking measures is our unique and proprietary messaging tool that allows you to run what-if scenarios on key messages to help you optimize your communications with your market and customers to improve engagement.
For every report, we survey 1,000 people in the U.S. and get them to rank companies on four key measures:
How positive (or how negative) do you feel about the person or company?
Would you have lunch with the CEO?
Would you post something about the person or company on social media?
Would you read an article about the company?
The Engagement IQ In Action
The Koski Research Engagement IQ gives you actionable measures of engagement and a communications planning tool to deepen engagement with your key audiences and target markets.
Check out the results from one of our latest studies:
Koski Engagement IQ scores range from -100 (the worst) to +100 (the best).
Client Media Coverage
Koski has a reputation for generating insights that grab the attention of both news creators and customers.
March 15, 2018
Minding the Gap: People want integration in their…
Technology infiltrates our financial lives, from online bill pay to day trading. Different apps for different aspects of our financial lives and online access options have the potential to overwhelm consumers. On iTunes or Google Play you could scroll through the financial app section for quite some time – apps for saving, money management, banking, tracking credit […]
February 15, 2018
Digital Payments Push their Way to the Top
We are seeing fierce competition among payment companies to be top of wallet. Which brands are winning and what do consumers see in the future? In our Koski Research Future of Money Study we see digital payments moving to the top of the wallet overall. 25% of Americans predict that they will prefer to use […]
January 25, 2018
P2P Brands are Battling for the Future
P2P Today Peer-to-peer (P2P) brands and big names like PayPal, Venmo, Google, Apple, Snap, and Zelle are revving up for big increases in digital payments activity in 2018. Apple Pay Cash was rolled out last month. Meaning anyone with an iPhone has probably seen it pushed to their texting app in recent weeks, and scammers are already […]
March 5, 2018
Schwab Stock Plan Services
Together, Charles Schwab and Koski conducted equity compensation research. Financial Advisor covered the results from this study in an article in February 2018. The article focused on employee anxiety on exercising their equity compensation benefits. Other key takeaways were: 36 percent say equity compensation is one of the main reasons they took their job 48 percent […]
February 20, 2018
Schwab ETF Investor Study 2016
The Wall Street Journal featured findings from Charles Schwab’s annual ETF Investor study in September 2016. The article emphasized Millennials’ enthusiasm for investing in ETFs. It also explored how ETFs are increasingly being developed with Millennials in mind. Reasons for ETFs appeal to Millennials are attributed to robo-investing and the fact that ETFs have matured […]
February 20, 2018
BNY Mellon (Pershing) Investor Advisor Study 2016
Koski Research and BNY Mellon collaborated on the development of a white paper about in the fall of 2016. The purpose of the white paper research was to help support a major thought leadership initiative. The white paper, developed ahead of an industry event, focused on the following issues: Impact of the Department of Labor […]
February 19, 2018
Schwab 401(k) Study 2017
CNBC covered findings from the 2017 Charles Schwab 401(k) participant study in November 2017. This survey wave included those who are eligible for a 401(k), but not actively contributing (non-savers) as well as those who are actively contributing (savers). The article profiles these differences. One of the main themes to emerge from the research was […]
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