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INSIGHTS

Fresh insights on the Future of Money and brand engagement.

Thoughtful intelligence on what makes brands thrive.

Research that’s making headlines.

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Koski Engagement IQ

The most successful brands are the most engaging ones. We created the Koski Research Engagement IQ to help financial brands and their communicators deepen engagement with the public and their key audiences and drive business results. Our proprietary measurement system goes beyond brand tracking or traditional reputation measurement. The engagement IQ is based on contemporary behavioral and emotional measures of engagement, including how likeable you are, the human aspect of your leadership as measured by whether people want to have lunch with your CEO, whether people want to post about your brand, and whether people want to read about you. Our studies show that high engagement means high likelihood to recommend and high likelihood to consider opening an account or doing business with a company.

Our key differentiator that brings you value beyond traditional tracking measures is our unique and proprietary messaging tool that allows you to run what-if scenarios on key messages to help you optimize your communications with your market and customers to improve engagement.

The Engagement IQ In Action

The Koski Research Engagement IQ gives you actionable measures of engagement and a communications planning tool to deepen engagement with your key audiences and target markets.

Check out the results from one of our latest studies:

Google

40

Pope Francis

25

Tina Fey

18

Walmart

13

Merril Lynch

-4

Donald Trump

-20

Koski Engagement IQ scores range from -100 (the worst) to +100 (the best).

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Boost Your Engagement IQ

Koski would love to help you connect with your customers in a ways that sticks.

LET'S ENGAGE

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